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Competitive Intelligence Course

OTB Competitive Intelligence Courses 

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Businesses, Entrepreneurs, Investors, Politicians and Governments build their strategies based on information. It is a critical ingredient in the process of strategic decision making. Without it, businesses will never know who they are dealing with, politicians will never be able to argue better than the other candidates or maybe discredit them, governments will never be able to ensure their security and prosperity.

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In our contemporary business world competition is everywhere. Companies gather information on other’s products, steal patents, organizational data, blueprints and even steal high value employees. Entrepreneurs and investors do credibility checks on high-value funds and investments to know exactly how safe an investment is. Governments spy on each other to be one step ahead; both on their enemies and friends.

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This course will present the main characteristics of Competitive Intelligence, aiming to give its students a better understanding of the contemporary business world and the concept of CI. Several intelligence frameworks and methods will be presented and explained as well as some practical methods to gather intelligence. During the course, students will learn what CI is and how to benefit from it in their companies. They will learn the difference between CI and Industrial Espionage and learn some counter intelligence methods in order to be aware and protect their companies and businesses from harmful attacks. At the end of this course the students will be able to develop business strategies with the use of CI.

Course Syllabus

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Lecturers:

Leo T., PhD

Guest Lecturer

Eyal P., PhD

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This course will present the main characteristics of Competitive Intelligence, aiming to give its students a better understanding of the contemporary business world and the concept of CI.

 

Several intelligence frameworks and methods will be presented and explained as well as some practical methods to gather intelligence. During the course, students will learn what CI is and how to benefit from it in their companies. They will learn the difference between CI and Industrial Espionage and learn counter intelligence methods in order to be aware and protect their companies and businesses from harmful attacks.

 

At the end of this course students will be able to develop business strategies with the use of CI.

 

Course Objectives

  1. Understand the concept of Competitive Intelligence.

  2. Understand how to implement CI in the business process.

  3. Use CI methods and techniques to gather information.

  4. Understand different ways to counter industrial espionage.

 

Outline

Session 1: Introduction

  • The concept of intelligence

  • Military\Governmental Intelligence and Business Intelligence

  • Methods of intelligence gathering, uses and implementation, verification

  • Advantages and disadvantages: Legal and Illegal

  • The Intelligence Team

 

Session 2: Methods of gathering

  • HUMINT

  • OSINT & WEBINT

    • Social Media

    • Deep/Dark Web

    • Search Engines and Archives

  • FININT

 

Session 3: The Products

  • What was found out and how to benefit from it

  • Methods of presenting

 

Session 4: Organizational implementation

 

Session 5: Group Assignment:

  • Preparation 

 

Session 6: Group Assignment:

  • Presentations and Course Summarizing

 

Assignments

A group summarizing exercise of a business intelligence case. Students will use the now acquired concepts and techniques to gather information on companies. At the end of the course the groups will present a presentation of their case studies and what they were able to “extract”.

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Target Audience and Participants: Executive staff and high-value employees. 8-15 Participants per course.

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